Mudroi

Mudroi is an independent record label founded and led by Brazilian rapper Parteum, bringing together some of the most influential names in Brazilian hip-hop.

Developed under the Tufjazz Studio structure, the project involved designing and building the label's digital platform in collaboration with designer Fábio Oliveira, with design and development responsibilities shared throughout the process.

The platform brings together editorial content, music releases and merchandise within a single experience. Rather than following the conventions of a traditional website, the interface was designed to reflect Mudroi's visual identity through custom interactions, dynamic navigation and a contemporary digital language aligned with the label's creative direction.

The result is a platform where content, music and products coexist naturally, extending the label's identity into the digital space.